About LifeLine

Created in 2016, Grand Innovation is a newly incorporated Detroit-based 501c3 nonprofit with a mission to make self-sufficiency a reality for parents, youth and the Detroit community. Grand Innovation fulfills its mission by helping individuals in Detroit develop strong business plans and access effective strategies and resources to catalyze business growth and profitability. Grand Innovation offers entrepreneurial training powered by the LifeLine curriculum and manages a co-working center, Entrepreneur Hub. Grand Innovation also provides intensive one-on-one coaching, hosts networking events, and offers workshops to help start and grow micro and small businesses. Grand Innovation helps entrepreneurs follow the pathway to fulfilling their dreams.

Your generous support will enable Grand Innovation to deliver one of the following critical entrepreneurial programs targeted to disadvantaged entrepreneurs in the City of Detroit:

LifeLine Business Consulting


Since 2010,  LifeLine Business Consulting Services, LLC has helped over 1200 individuals bring their business ideas into reality by coaching, training and, connecting entrepreneurs with resources and continuous support of their endeavors.  LifeLine served as a full-service business planning and consulting organization serving small and medium sized companies with an emphasis on minority and women-owned businesses.  LifeLine saw a compelling need in the community and realized that in order to effectively meet that need was to create a non profit organization.

For this reason, Grand Innovation was formed in 2016 as a 501c3 not-for-profit organization.  Its focus is to eliminate historical cycles of poverty through education, community engagement and exposure to entrepreneurship for self sufficiency and provides services to individuals who have suffered the negative social and economic results of systemic poverty, incarceration of un/under – employment.  Resources are provided to address barriers to communities striving for self-sufficiency. Thus, Grand Innovation was birthed, Powered by LifeLine.

Who We Are

Leadership Team

Nicole Farmer
Executive Director

Nicole founded Grand Innovation in 2016 to expand the success of LifeLine’s entrepreneurial training and business coaching in partnership with Detroit nonprofit loan funds and community foundations. Over the past decade, she has coached thousands of Detroit entrepreneurs to business success. Prior to LifeLine, Nicole was the first African American woman in the United States to own a Tuffy Auto Center and this experience as a young single-mom inspired her to provide a lifeline to minority and women entrepreneurs.

Ezra Brown
Returning Citizens Project Director

Brown’s no-nonsense approach inspires returning citizens to create self-sufficiency plans for re-entry. Brown has developed a strong working partnership with the MI Department of Corrections Lawton parole center and educated over 1,000 newly released returning citizens on the benefits, opportunities…

Carla McDonald
Director of Training

Carla has strong experience in business principles, curriculum development and coaching principles as it relates to entrepreneurial ventures. She is responsible for ensuring all instructors implement the course curriculum to meet the needs and interests of the students involved, as…

Lashawna Manigault
Manager of Operations

Lashawna is an entrepreneur with an educational background in the healthcare sciences and extensive experience in Human Resource Management. A native Detroiter, Lashawna represents the organization through her participation in the New Economy Initiative (NEI) quarterly worktables and currently sits…

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Vision and Mission

Grand Innovation is a vehicle for positive economic change. To provide the community with the tools to be successful for them to have a significant, positive impact in their local community, eliminating historical cycles of poverty thru Education, community engagement and entrepreneurship.

DETROIT, MI 48206.

Email: hello@lifelinedetroit.com
Phone: +1 (313) 629-7983